Privacy policy
Last updated: 19 October 2026
This Privacy Policy describes how HIMES (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase from himes.it (the "Site") or otherwise communicate with us about the Site (together, the "Services"). For the purposes of this Privacy Policy, "you" and "your" mean you as a user of the Services, whether you are a customer, a website visitor or another individual whose information we have collected under this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How we collect and use your personal information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights and the rights of our users or others.
What personal information we collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we mean information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
Information you submit directly to us through our Services may include:
- Contact details including your name, address, phone number and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address and phone number.
- Account information including your username, password, security questions and other information used for account security purposes.
- Customer support information including the information you choose to include in communications with us, for example when sending a message through the Services.
Some features of the Services may require you to provide certain information about yourself directly. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information we collect about your usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (for example bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with the products or services you requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-party websites and links.
How we use your personal information
- Providing products and services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, send you notifications about your account, purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, and provide other features and functionality related to your account. We may also improve your shopping experience by allowing Shopify to match your account with other Shopify services you may choose to use. In this case, Shopify will process your information as set out in its Privacy Policy and Consumer Privacy Policy.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes, for example to send marketing, advertising and promotional communications by email, text message or post, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and on other websites. If you are resident in the EEA, the legal basis for this processing is our legitimate interest in selling our products, under Art. 6(1)(f) GDPR.
- Promotional communications to customers. If you have made a purchase on our Site, we may use the email address you gave us at the time of purchase to send you promotional communications about products similar to those you bought, under Art. 130(4) of Italian Legislative Decree 196/2003 (Privacy Code), even without your express consent. You can object to this processing at any time, free of charge and easily, by clicking the unsubscribe link in every email or by writing to info@himes.it.
- Newsletter and promotional SMS. If you sign up through the forms on the Site or at checkout, we process your email address and/or phone number to send you newsletters, news about new drops, offers and reminders (for example about your cart) by email and/or SMS, based on the consent you give us, under Art. 6(1)(a) GDPR. You can withdraw your consent at any time via the unsubscribe link in every email, by replying STOP to SMS messages or by writing to info@himes.it. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
- Security and fraud prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are resident in the EEA, the legal basis for this processing is our legitimate interest in keeping our website safe for you and other customers, under Art. 6(1)(f) GDPR.
- Communicating with you and improving the service. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest in being responsive to you, providing effective services and maintaining our business relationship with you, under Art. 6(1)(f) GDPR.
Cookies
Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with running our store on Shopify, see https://www.shopify.com/legal/cookies. We use cookies to run and improve our Site and Services (including to remember your actions and preferences), and to run analytics and better understand user interaction with the Services (in our legitimate interest to administer, improve and optimise the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products and advertising on our Site and on other websites.
Most browsers accept cookies by default, but you can set your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may negatively affect your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or become unavailable. In addition, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.
How we disclose your personal information
In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or others.
We disclose the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we collect and use your personal information" and "How we disclose your personal information":
| Category | Categories of recipients |
|---|---|
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We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
Third-party websites and links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on these sites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.
As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and retention of your information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.
- Right of access / to know: you may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
- Right to delete: you may have the right to request that we delete the personal information we hold about you.
- Right to correct: you may have the right to request that we correct inaccurate personal information we hold about you.
- Right of portability: you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to opt out of sale, sharing or targeted advertising: you may have the right to ask us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser you use to visit the Site.
- Right to object: you can object at any time to the processing of your data for direct marketing purposes, including promotional communications sent to customers under Art. 130(4) of the Privacy Code.
- Restriction of processing: you may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of consent: where we rely on consent to process your personal information, you may have the right to withdraw that consent.
- Appeal: you may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our refusal.
- Managing communication preferences: we may send you promotional emails and SMS, and you can opt out of receiving them at any time by using the unsubscribe option in our emails or by replying STOP to SMS messages. If you opt out, we may still send you non-promotional communications, such as those about your account or orders you have placed.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details below, or to lodge your complaint with your local data protection authority (in Italy, the Garante per la protezione dei dati personali). For the EEA, you can find a list of the competent data protection supervisory authorities here.
International users
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third-party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@himes.it or write to us at Via Giovanni Boccaccio 7, 20123 Milan (MI), Italy.
For the purposes of applicable data protection laws, unless expressly stated otherwise, we are the data controller of your personal information.